A curated list of data tools to help you make better product decisions

Localytics is a lifecycle engagement platform for web and mobile apps. Their integrated approach to app marketing and analytics helps customers automate and optimize every stage of the app lifecycle to keep their users engaged and to deliver more personalized experiences.


Mixpanel is a business analytics service and company. It tracks user interactions with web and mobile applications and offers tools for targeted communication with them. Its toolset contains in-app A/B tests and user survey forms. Collected data is used to build custom reports and measure user engagement and retention. Mixpanel works with web applications, in particular SaaS, but also supports mobile apps.


Amplitude provides mobile analytics that helps companies leverage data to drive user growth. Amplitude want to allow customers to dive into their behavioral data, accessing the behavioral layer: the layer between reporting dashboards and raw data which reveals deep, dynamic patterns of user behavior. On top of that, they provide direct access to all of your raw SQL data via Amazon Redshift.


Heap is web and mobile analytics that automatically captures everything. You can analyze data instantly and retroactively.Once installed, Heap Analytics records every single interaction that occurs on your website or in your app – every page load, button click, form submission and the like.


Flurry Analytics enables users to analyze consumer behavior through data observations.The platform provides features for user segmentation, consumer funnels, and app portfolio analysis.