A curated list of data tools to help you make better product decisions

Crazyegg helps its customers determine what visitors are doing at their site. Displayed in heatmaps, the information shows where the visitors clicked. Crazy Egg’s heatmap facilitates collection of much more data than can be gleaned through the eye-tracking process, and involves no hardware.


Inspectlet records videos of your visitors as they use your site, allowing you to see everything they do. See every mouse movement, scroll, click, and keypress on your site. You never need to wonder how visitors are using your site again.


Mouseflow is a web service that gathers data, telling us which areas of our site are getting the most attention by our visitors. Areas being overlooked by users can then be improved to gain more attention. The data is presented as heat maps. Furthermore Mouseflow can actually record a visitor’s activity on our site.


SessionCam is a visual web analytics tool that allows website owners to record and then play back any website activity on their website whenever a visitor interacts with that site.